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NEWS | Oct. 13, 2010

Command Chief’s Corner

By Chief Master Sgt. Terrence Greene 437th Airlift Wing command chief

We live in a world of language. As humans we are immersed in language from the time we are born, some would argue this happens even before birth. The immersion continues throughout our lives as we learn to communicate using words that have clear and unemotional definitions, found in any dictionary.

However, each of us assign and develop emotional responses to words based on cultural and societal influences, personal experiences and beliefs. Their meaning is therefore not consistent and can easily result in miscommunication.

Understanding this concept helps to give perspective that the words we use to communicate should be selected with forethought. We lead with language and as leaders our word choices can serve to motivate and inspire, or likewise destroy and belittle. Words matter.

I attended a conference a few weeks ago where we discussed diversity. The presenter asked us to list the typical words used to describe a sexually active female and male. In short order there was a laundry list of words for the female, all with derogatory and belittling connotations. For the male, the list was short, with no derogatory words. The exercise highlighted our biases in language, showing how the flippant use of words can degrade someone, numb our senses, and contribute to inappropriate actions. The old adage, sticks and stones may break my bones but words will never hurt me, is false.

I was painfully reminded last week of how brutal and scarring words can be when a colleague notified me that his 16-year-old son had taken his own life to escape bullying and taunting at school. We live in a world of language that can be used for positive or negative responses. Unfortunately, the proliferation of communication and social media seems to have outpaced our appreciation for the delicacies in using words to convey meaning.

Language is powerful and its proper use can enhance our leadership ability, work performance and mission accomplishment. Recently, Space-A customers were so impressed with Tech. Sgt. Brian Woodley and Eugent Livingston from the 437th Aerial Port Squadron, that they took the time to write and convey their appreciation of a job well done and praised both for exceptional customer service. Leaders such as Jessica Lovett, 437th Maintenance Operations Squadron, and Senior Master Sgt. Stanley Johnson from the 437th Maintenance Squadron are also leaders to emulate for choosing their words wisely in conveying the right message.

Words matter. They convey our meaning and can uplift, motivate, console, and encourage a coworker, friend or family member. Choose your words carefully.