NEWS | May 8, 2012

JB Charleston Exchange rolls out new prices for children's wear

By Joe Puryear Army & Air Force Exchange Service Public Affairs

A recent North Dakota State University study found that the average American household spends about 3.8 percent of their income on clothes. With children consistently growing out of shirts, pants and dresses or wanting the latest and greatest brands, keeping the kids attired can prove an expensive endeavor.

Fortunately, the Army & Air Force Exchange Service recognizes that investing in kids doesn't have to break the bank as they have unveiled a new pricing strategy for all children's' wear. The strategy consists of five price points: $5, $10, two for $15, $15 and $20.

"From shirts to sleepwear, we are dedicated to helping growing families," said Angela Mauras, JB Charleston Exchange's general manager. "The price points are clearly marked in the stores, making it easy for parents to outfit their kids without busting the budget."